Wednesday, August 17, 2016

Being a self-employed

AI have worked in US for about 2 years and 3 months now. I am so lucky to have found the best possible people to help me with this journey and I want to thank you all from the bottom of my heart! You all know who you are, so I am not naming anybody here in public.

I am also blessed to have a bunch of open-minded, super-nice and wonderful clients, who challenge me and my knowledge, but most of all, who grow with me and are patient to take in my learning experience as a body healer. I could not do this without you!

But I am still a sole proprietor, which means that at the end of the day, I got to make all the decisions and I am the only accountable person in my business. That has led me to do certain decisions like starting my LLC to be sure that I am covered if anything would happen. I am also adamant to make my living out of this (that my friends, as a massage therapist is everything but easy), so I need to be able to compete with all the other massage therapist in the surrounding area. And I want to be able to work in this business for years even if I am not getting any younger, so I have made some plans to take care of myself.

It also means that I need to do everything myself for my business: I do my laundry (yes, I hate those sheets once and a while because I am washing them every single day), my bookkeeping (I don't like numbers at all, but I like being in charge), my marketing, networking and all the planning. I know that I could easily pay someone to do certain things for me, but here comes the truth: every penny that I pay for someone else, is out of my salary and I can not afford losing those pennies. I am simply trying to make my living here. And yes, I like learning new things; especially I like it, when I figure something out and manage to solve some problem.

I am in a good place in my life because I have supporting husband, life skills and something special to offer. The most important thing in my business is my wide range of massage therapy skills to help and heal my clients! For me that is simply giving them the best possible care each and every time they come in. I can not have bad days (but if I do, I'll let you know and apologize). I also believe that one happy client will bring you two new ones if I do my job well.

And still, this is just a tip of the iceberg. I also know that having a successful business you need to keep on track with the newest marketing tools and inform your potential clients about my way of doing this work. Because my way is original Finnish and it is different.

Recently I have put some effort on marketing and learning new skills, since I haven't been using my computer too much lately (except wandering around in facebook).

Today I am especially proud of myself because I have been able to handle my facebook business page, opened my new business instagram, and was able to create pdf-files to embed into my web page, which actually is my blog. All these business tools, that we should be able to handle, and this it my decision: I only use free marketing tools! So please, understand how much effort a middle-aged massage therapist has to put to all these new tools and then: share, like and let your friends know that I exist and arrange these workshops!

To get any coverage with these free tools, my posts need to be liked! If one person likes my post, it will be shown to dozen others. The facebook, of course, wants me to pay for this coverage, but I refuse to. So, please, keep helping me out and hit that like-button for me

Thank you all and it is Kata's Way (or no way).

My facebook
My Instagram

And check out our Workshops this fall!
Pure Haven Essentials Workshop
Breast Health Workshop

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